• Extend brand loyalty and awareness
• Facilitate buzz marketing
• Boost impact of advertising and PR campaigns
• Access first-hand market research

Clearspace Community enables marketers to build engaging experiences around products and services, which matter as much as the product itself on today's Web. An online community should be a fundamental piece of any fully integrated marketing program, alongside the usual MarCom, advertising, and PR efforts.

Through online communities that include moderated discussions, personal blogs, collaborative documents, dynamic groups, and other social media tools, companies now have an all-in-one platform for engaging customers. Customers expect this level of participation--research shows that consumers prefer peer reviews to expert reviews by a 6-to-1 margin--and by providing a robust set of tools to foster awareness, loyalty, and retention, Clearspace Community ultimately builds a powerful way to grow and differentiate your brand.

• Increase sales insight into customers
• Increase demand and lead generation
• Add more touch-points during the customer lifecycle

Clearspace Community adds a new layer to traditional sales cycles, offering new ways for potential customers to interact with a company and fellow peers who already use the products and services. A community provides a great channel to share tips, strategies, and best-practices to help buyers explore a product and understand its full potential and value. Research shows that community members are 56% more likely to make a purchase.

An online community is also a valuable conduit for up-selling and cross-selling existing customers, by providing them a way to stay engaged and interested in new products, related services, and other offerings a company can provide -- as well as offering the sales team a new way to research customers' needs and concerns, even at an account level with the new Salesforce widget.

• Decrease time-to-market on new products
• Decrease R&D costs
• Increase alignment with customer needs

Clearspace Community enables companies to reach out beyond traditional feedback loops and open research doors to thinkers, inventors, designers, and other experts around the world. Because of an all-in-one approach Clearspace takes around community software, "crowdsourcing" has never been easier for R&D. Innovators can blog about their ideas, offer them as a discussion, or ask key questions that may otherwise never have been brought up. This might take place in 1 large community or several smaller niche communities. Also, companies can use Clearspace to promote ongoing design contests and competitions. In any case, your R&D will be able to have access and participate in those conversations.

By enabling effective "co-creation," Clearspace Community reduces R&D costs, accelerates development cycles, and drives innovation. In addition, product-development risks will be mitigated since much more extensive feedback will be received through Clearspace Community as part of the R&D cycle

• Improve service levels
• Decrease support costs

Clearspace Community turns you customer base into a true asset with tangible long-term value. Customer generated content provides a self-sustaining resource that takes pressure off your call centers and support staff and drives customer satisfaction. Clearspace provides an easily searchable and continuously growing peer-to-peer support library that your customers can access on their own terms.

Information in this service "library" gets rated both by relevancy and quality (i.e. 5 stars = a good answer) based on what your customers find valuable. With a robust online service community tool at hand, companies can improve satisfaction by 2X over live calls (Jupiter, 2006) while decreasing live agent cases by 43% (ASP, 2002) and costs per interaction by 90% (Forester, 2006).